More than anything, we protect the land. We were environmentally respectful long before the rest of the world caught on. In a place so wild and beautiful, it just seemed to us the right thing to do. The wildlife on this Blue Ridge plateau is abundant and treasured. You will see whitetail deer and wild turkeys, rainbow, brown or brook trout, songbirds of all varieties and stunningly beautiful wild flowers.

Primland was developed in a conscientious and thoughtful manner, and with every decision we make, we keep its potential impact on the environment top of mind. We are committed to finding the most effective green solutions, and engage in ongoing discussions with the world’s leading environmental advocates.